About Me

Ishita Gupta, the designer, the brains & the heart behind this brand, started Vaidaan as a coveted visionary who believes in the union of Indian tradition and ultramodern ways of life. Paving her way through different and unique lines of design and art, she seeks to take Indian embroidery to another level by bringing it to jewels which once was only limited to Fabric. With an epiphany for creating something larger than life and state of the art, she pursues to tread newer avenues in her line of work. Young, ardent and fearless as it gets, Ishita Gupta extends her personality well to her collections as they reflect just how pristine and in line they are with her brand vision.



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NOOR – LUSH & EXOTIC

August 3, 2017

Much like a nature’s blessing, Noor settles down upon the eyes as a gift from the colorful heavens



NOOR – LUSH & EXOTIC

Much like a nature’s blessing, Noor settles down upon the eyes as a gift from the colorful heavens...


August 3, 2017

PAHAL – AN ETERNAL BLISS

Putting together pretty pastels and precise embroidery, Vaidaan gave rise to its primitive collectio...


August 3, 2017

VAIDAAN : AN UNPRECEDENTED CHARM

Vaidaan, the tryst between unconventional & handcrafted ethnicity, is a luxury line of jewelry that ...


July 27, 2017